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Gems of Free Facebook Marketing
Our first deep-dive post into Facebook focused on the paid side of the platform’s advertising offerings. While Facebook’s mock pay-per-click platform works wonders for a lot of small businesses, there...
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Some Dos and Don’ts of E-mail Marketing
Email is a great way for marketers and companies to reach a huge amount of people with very little time and funds being invested. Even though email marketing is great for you as a company or marketing...
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How to Land the Landing Page
As marketers, landing pages have become our best friends. The utilization of the landing page has helped marketers and sales teams alike to get a hold of warmer leads, leading to a substantial...
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Gearing Up for 2013
All of us here at IMS360 would like to apologize in advance if this post scares you, but, quite frankly, it should. The end of the year is an exciting time for everyone. There are tons of holiday...
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Why do A/B Testing?
If you haven’t heard of A/B testing by now being in the marketing world, that’s kind of a big problem. A/B testing is one of the biggest things for marketers in a long time, and you can really see...
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Don’t Let Marketing Take a Holiday!
As the most wonderful time of the year is fast approaching, it’s not unusual for people to get caught up in the hustle and fall behind on their office-chores. Emails may go unanswered for longer than...
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Who wins in the battle of Print vs. Web? Should you change your content based...
There is an ongoing battle between members of my family regarding e-readers versus paper books. My father, the everyday commuter, would fully benefit from the versatile functions of an e-reader, yet...
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Buying and Sales Alignment: How Can Marketing Help?
As a marketing organization, we obviously think that marketing and all that it entails is the greatest thing since sliced bread. That being said, there are still a lot of non-believers regarding the...
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Ready, Set, Go! 2013 is Underway.
In one of our last posts of 2012, we talked about what marketing tactics could still be implemented even while people were in and out of the office. Now that 2013 is underway, we want to address the...
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5 Ways to Ensure Innovative Marketing
This post was submitted by Susan Vogt. As we know the mark is changing so our marketing must change with it. We need to make sure we are constantly engaging with our prospects and customers in new...
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VAR Owner’s Guide to Troubleshooting SEO and Website Problems For Free
Is your website nothing more than a manufacturer’s regurgitated brochure with logos slapped everywhere? Do you need a new website? What’s wrong with it currently? Besides the aesthetics, what should...
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Webinar – Precision Selling 2.0
We got great feedback on our first webinar so we decided to do another one. On April 24th from 12 PM to 1 PM (eastern, New York time), we’re going to have Walter Santiago and Randy Sasaki present...
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Are Your Emails, Website, and Marketing Leaving Money on the Table?
B usinesses spend a boat load of money on getting traffic – whether it’s SEO, creating content, Google AdWords, sending out postcards, etc. (Over $46 billion was spent on AdWords alone last year and...
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Exporting Your Subscriptions from Google Reader
Not sure if you guys knew, but today is the last day Google Reader will be online. Google Reader is my favorite way to quickly skim through my subscriptions: blogs, rss feeds, forums, and even...
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11 Questions to Evaluate Your Sales Team
Is your sales team doing the best it can? Or is there something in the process that can be improved? Ever wonder what makes the best sales teams? I recently read 12 Best Practices That Help Sales...
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For Manufacturers: Choosing the Right Partners to Co-Market With
Historically, the channel model mandates 80% of manufacturer revenue come from the top 20% of partners. It’s the old 80/20 rule. On the same note, channel marketing managers often focus their programs...
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Top B2B Technology Marketing Trends in 2014 You Must Embrace
You’re probably going to see a ton of articles and blog posts about marketing trends in 2014; as a matter of fact, you may have already read some. But, what are some of the common denominators that you...
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Lead Love
5 Mistakes Resellers Make Early On That Scare Leads Away Valentine’s Day is here and in many ways, dating and following up with B2B leads and prospects have a lot in common. As marketers venture...
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Keeping Your Content Fresh is a Blessing and a Curse – Part 1
How often do you re-invent or update the content on your website or blog? Do you even have a blog? What is your web content strategy? How does that tie into your overall marketing plan? Most resellers...
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Keeping Your Content Fresh is a Blessing and a Curse – Part 2
Knowing the importance of keeping your content fresh is the first step. If you missed part 1, you can find it here. Part 2: How can you do this? Restate why you’re committed to this. As discussed in...
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